Project Goals
Art Decka is a company that mass produces Artist Trading Cards. This company needed an brand identity system that was capable of appealing to artists without overshadowing the art on the cards they produce.
Effectiveness
Among a group of 17 artists, 12 expressed interest in the company based on the logo. 8 of those 17 said they want to become contracted artists with the company and 16 said they would buy the cards based on the mock up.
