Project Goals
The Tiny Home Booklet aims to provide adults in their late twenties with information about affordable alternative housing. The booklet is a special addition built to increase subscribers to the magazine while being a useful updated source of information.
Effectiveness
Under a test group of 20 young adults, roughly 16 expressed interest in the booklet and flipped the entire way through. Of those sixteen, 5 requested more facts and knowledge about tiny homes. Those 5 are the most likely to subscribe.
Since the sans serif already communicated “efficiency,” I developed the icon system based around the shape language of the typography system.